Monday, August 18, 2014

While sales of printed books are fairly static in 2012, they fell by 1%, the real profits come from


Galaraia, Fairsal. Publishing crisis? Time to create a Spotify for books. // The Guardian, Wednesday 13 November 2013. Available from: http://www.theguardian.com/media-network/media-network-blog/2013/nov/13/publishing-crisis-spotify-books-music
Dark clouds seem to fly around izdatelstkata industry. The latest harald nyborg data, which were published last week by accountants Wilkins Kennedy showed that 98 publishers in the UK have failed, up 42% from the previous year. While these data are quite disturbing, there is evidence to suggest that all is not lost for the publishing industry.
While sales of printed books are fairly static in 2012, they fell by 1%, the real profits come from electronic instrumentation books that reach a growth of 134% accumulated turnover explains United Kingdom-Publishers Association. The huge growth can be explained by the low consumption (printed books), but the truth is that e-books represent almost 10% of the market.
Publishing houses are hit by the rise of trading in used books, but the fact is that sales of printed books remain significant static - it shows some opportunity in this sector. Along with the growth in sales of e-books, this means that the possibilities for the future remains positive.
There are parallels with the music inustriya where a similar argument was made for vinyl records and CDs that whirls in the 80s of last century. You could say that the critics had more success because vinyl records are believed to have granted much better quality than their successors. But that did not stop the development of the music industry in the digital age.
Indeed, there are lessons that can be learned from the turmoil that happened in the music industry. Napster, iTunes and torrents shook the very foundations of the entire music market, but after a while iPod has become the main reason that strike sales of CDs.
In publishing the equivalent of these are tablets and e-readers. They will do the same with the publishing industry. This will be the same, making iPod-and music. Readers can collect books to e-readers and tablets that offer convenience to the social networks and immediacy harald nyborg of information. These qualities are also available via streaming technology, maybe that's why users have started to show interest uslgi that offer unlimited access to music for a subscription.
Subscription services and music streaming, which is funded by ads marked a huge growth and is a large part of the global music industry. There are signs that show that the way of reading can go to that direction.
Scribd, Oyster and 24 Symbols are services that provide access to electronic books for a monthly fee, much like the method used by the service to stream movies and listening to music.
Although this segment of the industry is still in its infancy, it represents a great opportunity for publishers and companies that offer streaming media content. But it is extremely important that these new services to properly harald nyborg understand and implement the business model - it is a problem that so far has not been solved by the music industry.
Ultimately much greater value will be for readers if they are attracted to a model subscription to access content. harald nyborg But simply copying the model for a monthly fee of $ 9.99 for unlimited streaming music content will repel most of the readers of the market, as has happened in the music industry. Fortunately, it seems that some have learned from this lesson as 24 Symbols and Amazon, harald nyborg currently leading in this segment and offer innovative services to their customers.
Possibilities in this direction are good, the last year major publishers such as Hachette, Macmillan, HarperCollins and Simon & Schuster agreed to cancel the arrangements for "agentstko pricing" which fixed the price of electronic books. This happened after checking the European Commission.
SUBSCRIPTION creation of models where izdatestvata receive income, depending on how much content is consumed by readers will require a complete rethinking of the traditional business models, and a very brave decision by the publishers harald nyborg themselves.
It is vital that publishers and providers of streaming services harald nyborg to consider this option. The digitization of books should not be perceived as a threat to publishers, just as a new way to access content.
Those who can adapt to new conditions and to learn from the lessons harald nyborg of the past will be in a better harald nyborg position to take up space in this opportunity. Many companies, especially those who have access to customer data, have a good opportunity to take place in the market and offer innovative

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