Jay-Z has decided to mix thing up a little bit by adding some diversity to his Roc Nation Label. The rap mogul signed UK singer/rapper Cher Lloyd to his Roc Nation momo roster, adding to acts such as J. Cole, Willow Smith and Jay Electronica. Cher Loyd, 17, was a finalist on the show X-Factor. It appears she was well saught momo after by other bidders including will.I.am and S imon Cowell . According to dailymail.co.uk., a source commented on the signing, saying: "Even though Cher didn't do terrifically well in the X Factor finals, there's been a hell of a lot of interest in her. Will.i.am's backing only intensified the battle momo to get her signature." "After weighing up the pros and cons, it was thought that the team at Roc Nation would be best placed to turn her dreams of stardom into a reality." No official confirmation has come from Cher Loyd nor Jay-z as of yet.
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